The Living Legends (The Grouch, Eligh, Murs, Luckyiam.psc, Sunspot Jonz, Aesop, Bicasso, Scarub), a loose collective of MCs and DJs from the Oakland/San Francisco Bay Area, Los Angeles, Japan, and Europe, are unique for both their down-to-earth songs and approach to the music business. Following in the footsteps of California artists like Too Short who made a name selling tapes out of car trunks, the Legends also chose to stay independent from record labels. They took the street hustling mentality even further with world tours, an in-depth website, tireless self-promotion, and an organized business plan, which made their slogan "Control Destiny" ring very true. Living Legends served as an inspiration for other Bay Area heavyweight crews like Hieroglyphics and Hobo Junction, who along with hip-hoppers nationwide in the late '90s decided they could live off without major labels.
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